Editorial | Storybeat

Editorial.

Agile thinking. Editorial thinking. Brand Impact.

Our editorial teams are based in London and Manchester’s MediaCityUK, delivering round-the-clock coverage for the world’s media.

Their skill is turning your content into stories that will gain media traction across target international, regional and national markets.

We’re a news agency powered by insight, with an editorial approach shaped by the constant evolution of today’s media landscape.

We design and deliver long-term marketing and communications strategies for our clients, while recognising that what’s effective at the start of the year may be obsolete by the end. That’s why agility sits at the heart of everything we do, constantly redefining best practice as the landscape shifts.

We offer strategic consultancy for award-winning PR campaigns, bringing together our full range of services, expertise and industry connections to secure impactful coverage across every platform.

Our data and insight specialists develop strategic frameworks that guide our editorial and social teams, ensuring every decision is deliberate, consistent, audience-led and aligned with long-term objectives.

This transforms client content from ad-hoc activity into meaningful, goal-driven communication.

We’ve conducted comprehensive social and website editorial audits, rethinking content performance to drive stronger traffic, retention and impressions. In doing so, we’ve moved away from generic, short-form content and towards rich, long-form multimedia storytelling that delivers genuine value and differentiation.

At a time when social media is actively shaping culture, our creative philosophy is centred on producing ideas that people actually want to talk about.

We don’t simply chase trends, and we understand that the strongest ideas don’t always need to be justified by data.
We’ve also developed refreshed channel strategies for our clients’ social platforms, placing greater emphasis on behind-the-scenes access and deeper, more engaging storytelling.

In a rapidly evolving digital world, our strategic model combines human creativity with smart insight to help stories stand out, stay adaptable across platforms and build lasting cultural relevance.